LetGo Print Ads
In this print campaign, Letgo forgives you for selling that one cherished thing that you've held onto for so long. Because no matter how good the memories are, they won't be as good as getting something new—regardless of how ridiculous that new thing is.
Amanda Gorman Eulogy
For The Precious Stuff You Sold Out
Who else could deliver a better gut-wrenching eulogy than Amanda Gorman, herself? How about an Amanda Gorman Deep Fake? This app creates a hilariously-touching eulogy, based on a few questions about the object and the seller. The result is an Instagram Story, complete with music, stickers, and a dose of grief—to share with friends.
3D Print What You Sell
A Permanent Reminder Of What You Did
Before you sell it, the Letgo app lets you scan an object and 3D print it at home. This keepsake helps you reminisce about the memories. It's also a permanent reminder that you sold something you loved for cash.
One-off Print Ads
These ads were a lot of fun to do. I wanted to push myself in terms of emotion: humor, or in the case of the Depend ad, heart and empathy.
