Design Exploratory
Rebranding the B2B retirement business was a key initiative. Below are 2 takes on the assignment. Playing off of Prudential's rich heritage, a bold collage design was developed. The backgrounds are actual print ads, collateral and ephemera from Prudential.
A Bold Blueprint
This option was conceived around the idea of a blueprint (a symbol of smart plan design and how Prudential can help). The contrasting blue illustration style helps pull through the blueprint concept.
